Arrival Fallacies, Intentions, and Goals

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When you’re a goal-setter, it’s really easy to think life will completely change for the better once you reach said goal. 

You’ll think you’ve arrived:

  • When you’re consistently booking consults

  • When you get fully booked

  • When you hit your launch goal

  • When you assemble a great business management team


But more often what actually happens is not the utopia you imagined. You achieve the goal, or “arrive,” and it doesn’t feel like enough. You don’t have gratitude for where you are or what you’ve done, you move the goal post out again, and you keep striving and chasing the next achievement thinking relief is just around the corner.

What are you making it mean to have this goal? What do you think you’re going to get that you don’t already have?

Today we’re talking about creating feelings ahead of time, building belief in your intentions, and recognizing when we’re hanging all our hopes on an arrival fallacy.

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