I love data. It can tell us so much about where we’re excelling and where we can improve in our businesses. But not all data is created equally. That’s why you’ve been studying marketing reports, trying to implement all the techniques, and still not seeing the results you want. I can explain.
The key to using data to your benefit, ie: using it to create results, is knowing the specific data to use at specific points in your business. Listen to YOUR data. Most conversion statistics and marketing techniques you’ll come across reflect strategies for advanced brands and companies, not small or beginning-stage businesses. It’s important that you use business tactics that will work for you right here, right now – not five years from now.
In this episode, I’ll share the strategies you can use in your small or early-stage business that align with your goals and generate the data-driven results you want to create.