Ending Niche Drama with Veronique Vaillancourt

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Finding your niche in the coaching world can be a real pain point. How do you know what’s right for you? How do you push past the doubt and see your superpowers? Everyone has a strength but it isn’t always easy to identify your own. To you, it comes easily and naturally so it’s no big deal. But to others? It might just be the wow they need to experience a significant breakthrough in their life.

In this episode, Kacey and I (Suzanne) talk with Veronique Vaillancourt, who is a Niche Life Coach and psychotherapist. She helps other life coaches recognize their unique gifts and abilities, and then hone those into a specific coaching niche. If you’ve struggled even a little bit to settle into your place, your niche in the coaching world, you won’t want to miss a moment!

“I think in the back of our minds we know that we have these strengths but then there’s a part of our brains that go ‘Nah, we’re not really that good at that’… everybody can do that. That’s not exceptionally special or anything’.” – Veronique Vaillancourt

What You’ll Learn

  • Recognizing your superpowers
    • Your past, your present
    • Your strengths, your passions, your experience
    • What can you talk about for 15 hours?
  • Why to specialize / choose a niche
    • Supports clearer marketing messaging
    • People desire customization and specialization
  • Identifying pain points
    • What are yours?
    • What do you see around you?
  • Building a course within your niche
    • Tracking trends and commonalities
    • Receiving input from others
    • Don’t make assumptions
  • When to choose a niche
    • Scaling with purpose and more ease
    • Avoiding business spin and niche drama
    • Examples from Kacey and Suzanne
  • The 5, 5, 5
    • 5 minutes, 5 people, 5 adjectives
    • Reflected back to you


Bring the energy of abundance, positivity, and belief. That’s how you LevelUp!


Contact Info and Recommended Resources

Connect with Veronique Vaillancourt

Veronique Vaillancourt, whose name happens to rhyme with Very-Neat, has been a psychotherapist for 25 years, and a TWICE certified Life Coach. After 17 years as a psychotherapist, she decided to become a life coach, but couldn’t decide on her niche. 

She relates:

“I doubted my decisions, was confused and in constant overwhelm about my Niche.  I researched and spun my wheels and tried to figure it out. I was scared that I would make a mistake and pick the WRONG NICHE! I just couldn’t decide. I was Queen of Niche Drama for years. I even have a crown to prove it.”

So she kept on as a psychotherapist and used her coaching tools with psychotherapy clients. Finally, in 2019, she decided to get certified as a Life Coach (for a second time) through a different Life Coach School Program. But the difference that time was she made a promise to herself that she’d figure out how to end her Niche Drama and solidly commit to her PERFECT NICHE. 

After some hard work, she did it. Her experience is why she knows your struggle. She’s been there. And she has the tools to help. She’s worked at getting people’s brains unstuck for a quarter of a decade, and helped many coaches find their PERFECT NICHE. 

Dial Your Niche in 5 Hours:

Connect with Suzanne Dayton and Kacey Hayes