What the Heck is Going On with Social Media?
We’re almost through the first quarter of the year, and before we even rolled into 2022, Instagram made it abundantly clear that they’d be rolling out another wave of changes to the platform (insert collective sigh here).
You’re probably wondering “What the heck happened? My content is just as valuable as it was before, but people either A) don’t seem to be seeing it, B) are seeing it but not interacting with it, or C) they ARE seeing and interacting with it, but my follower count and conversions have stalled out.”
Which just leaves the big question: What should you do when you’re being consistent with great content and not seeing a payoff?