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We’re almost through the first quarter of the year, and before we even rolled into 2022, Instagram made it abundantly clear that they’d be rolling out another wave of changes to the platform (insert collective sigh here).
There’s now a customizable home screen, among other things, leaving coaching business owners wondering what that means for the algorithm when your followers have the option to add you (or not) to a Favorites list.
You might also have noticed your Instagram follower reach and engagement plummet around December and struggle to recover. Engagement and interaction on Facebook (particularly in groups) has also decreased suddenly.
You’re probably wondering “What the heck happened? My content is just as valuable as it was before, but people either A) don’t seem to be seeing it, B) are seeing it but not interacting with it, or C) they ARE seeing and interacting with it, but my follower count and conversions have stalled out.”
Which just leaves the big question: What should you do when you’re being consistent with great content and not seeing a payoff?
First things first: it’s not you – it’s the platform. So take a deep breath and know you’re not failing or fundamentally flawed when it comes to your social media content.
Secondly, this episode is all about what we at LevelUp Co. are encouraging our clients to do to be as proactive as possible when this situation inevitably arises.
We want to make sure that when IG and FB change up their algorithm, you’re not expending all your energy trying to solve things that are outside your control – all while knowing you have a solid marketing strategy in place to keep you in front of your people.