Oftentimes, when marketing our businesses, we try to talk to too many people in one message. That’s when our message gets lost – it doesn’t resonate. And no one takes action.
So what happens next? We get caught up trying to find the next shiny solution, forgetting that our written content and how we position it is how we guide our potential clients along their journey to working with us.
When you carefully consider each step of your client’s journey, you can begin strategically using your content to reach your goals. When you fully understand your client’s frame of mind and motivation behind seeking you out, you can create content that speaks to them exactly where they are.
Today, I’m sharing two examples of how targeted content can guide your clients to your services, plus three key action items you can take to better understand your client’s journey and create offers that will solve their problems.